As per the 2023 WHO report on Reproductive health and Infertility, nearly 18% or 1 in 6 individuals in the world have Infertility as a concern. This teamed with Pre-Conceptional care ( care before you have concieved) was found to be historically low at 35%. Diseases of the modern ages ( aka- metabolic syndrome) were catching up at a fast pace and we felt losing out in the race! The need of the hour is a medically validated tool which is self learning, easy on the pocket and available around the global North and South.

We are a team of Board qualified and Royal college trained doctors, technology enablers and c-suite executives who found common ground around building a digitally enabled pregnancy space. We came up with an AI based Copilot which is efficient not only in medically valid guidance for pregnancy and Infertility, but is also enabled with nutritional and psychological insights curated for various personas around the globe.We aim to enable 500,000 couples through our journey!